SCRIBBLE AIDA FUNNEL – COLOR VERSIONS

Slide Content

The slide presents a marketing concept known as the AIDA model, using a funnel design with four segments labeled Attention, Interest, Desire, and Action, representing the consumer journey from awareness to a purchase decision. The funnel is paired with a vertical list on the right side containing the words Grab, Maintain, Arouse, and Lead, correlating with the respective funnel stages. Attention is about capturing the potential customer's awareness, Interest involves keeping their contemplation, Desire is about creating a want for the product or service, and Action signifies enticing the customer to take the final step, such as making a purchase.

Graphical Look

• The slide features a large, central funnel graphic split into four textured segments.
• Each segment is highlighted with a scribble texture fill and is labeled with one of the AIDA stages.
• To the right of the funnel, there are four squares connected by vertical lines to each part of the funnel, containing the secondary labels.
• An arrow points to one of the smaller funnel graphics below, indicating the ability to emphasize a certain part of the diagram.
• There are five smaller funnel graphics displayed below the main funnel, showing different emphasis options.

The slide is visually balanced with a clear focal point on the AIDA funnel model and secondary information neatly displayed to the side. The textures and arrangement of elements make the design appear engaging and easy to understand.

Use Cases

• To introduce or explain the AIDA model in marketing presentations.
• During a sales training session to discuss strategies for customer engagement.
• To visually depict the stages of a customer journey in a business strategy meeting.
• As a framework for discussing improvements in marketing and sales funnels during a workshop or seminar.