Porter’s Five Forces – Market Evaluation Presentation

Slide Content

The slide is a visual representation of Porter's Five Forces model. It breaks down the model into five categories: Competition, New entrants, Buyers, Suppliers, and Substitutes. Each category is represented by a colored icon inside a rhombus shape, and each has a space for text below it. The Competition section illustrates rivalry within the industry. New entrants refer to potential new competitors. Buyers encompass the power of customers. Suppliers represent the influence of providers of inputs. Substitutes are alternative products or services.

Graphical Look

• The slide background is plain white.
• Five rhombus-shaped icons with a thin outline are displayed horizontally, each with a different color and icon representing one of the Five Forces.
• There's a horizontal colored line extending from the bottom of each rhombus.
• Beneath each colored line is a heading in black, corresponding to one of the Forces (e.g., Competition).
• Under each heading, there's space for text with bullet points to elaborate on the specific force.
• The icons are: two opposing arrows for Competition, a hand with a card for New entrants, a shopping cart for Buyers, a delivery truck for Suppliers, and two circular arrows for Substitutes.
• The color scheme for the rhombus icons and lines are: Competition (blue), New entrants (green), Buyers (purple), Suppliers (orange), and Substitutes (teal).

The overall look of the slide is clean and professional, with a color-coded scheme to distinguish the different elements of Porter's Five Forces. The use of icons and colors creates a visually engaging summary of this strategic tool.

Use Cases

• For educational presentations to explain the concept of Porter's Five Forces to students or trainees.
• During strategic planning meetings to assess competitive dynamics within a particular market.
• In investor or stakeholder briefings to discuss the competitive environment of a business sector.
• As a framework in workshops designed to brainstorm or analyze market forces impacting a company or industry.