Porter’s Five Forces – Market Evaluation Presentation

Slide Content

The slide is a visual representation of Porter's Five Forces model. It breaks down the model into five categories: Competition, New entrants, Buyers, Suppliers, and Substitutes. Each category is represented by a colored icon inside a rhombus shape, and each has a space for text below it.

• Competition: Illustrates rivalry within the industry.
• New entrants: Refers to potential new competitors.
• Buyers: Encompasses the power of customers.
• Suppliers: Represents the influence of providers of inputs.
• Substitutes: Indicates alternative products or services.

Graphical Look

• The slide background is plain white.
• Five rhombus-shaped icons with a thin outline are displayed horizontally, each with a different color and icon representing one of the Five Forces.
• There's a horizontal colored line extending from the bottom of each rhombus.
• Beneath each colored line is a heading in black, corresponding to one of the Forces (e.g., Competition).
• Under each heading, there's space for text with bullet points to elaborate on the specific force.
• The icons are: two opposing arrows for Competition, a hand with a card for New entrants, a shopping cart for Buyers, a delivery truck for Suppliers, and two circular arrows for Substitutes.
• The color scheme for the rhombus icons and lines are: Competition (blue), New entrants (green), Buyers (purple), Suppliers (orange), and Substitutes (teal).

The overall look of the slide is clean and professional, with a color-coded scheme to distinguish the different elements of Porter's Five Forces. The use of icons and colors creates a visually engaging summary of this strategic tool.

Use Cases

• For educational presentations to explain the concept of Porter's Five Forces to students or trainees.
• During strategic planning meetings to assess competitive dynamics within a particular market.
• In investor or stakeholder briefings to discuss the competitive environment of a business sector.
• As a framework in workshops designed to brainstorm or analyze market forces impacting a company or industry.