Media Plan

Slide Content

The slide titled "Media Plan" outlines a structured approach to creating a media strategy, with four main areas: establishing a foundation, assessing key drivers, measuring and learning, and creating. "Establish foundation" includes forming a media brief, setting objectives, and identifying research and tools. "Assess Key Drivers" involves target audience strategy, competitive analysis, and media marketplace assessment. "Measure & Learn" focuses on assessing performance, ensuring accountability, and facilitating a feedback loop. Lastly, "Create" is about developing strategies and tactics, allocating and optimizing resources, and evaluating tradeoffs.

Graphical Look

A large, centered rhombus divided into four colored segments (blue, dark blue, green, light green), each with an icon represents the main topics.
The icons within the rhombus are: a clipboard for "Establish foundation", a magnifying glass for "Assess Key Drivers", a circular arrow for "Measure & Learn", and a pencil for "Create".
To the left and right of the rhombus, there are vertical content boxes with bullet point lists that correspond to the segments of the rhombus.
Text boxes have a prominent header with a light blue underline and are presented in a bold, black sans-serif font.
Blue and green color themes unify the slide's appearance, with varying shades representing different areas of the media plan. The slide has a balanced, professional layout with a clear visual hierarchy, using color coding to differentiate between topics and icons to visually summarize each section's focus.

Use Cases

Presenting a marketing strategy to stakeholders or team members to outline the media planning process.
Using it in a workshop or seminar to teach the fundamentals of creating a successful media strategy.
Utilizing the slide in a pitch to potential clients to demonstrate a comprehensive approach to media planning.
Incorporating it into a performance review meeting to evaluate current practices and identify areas of improvement.