MARKETING MIX – LIST WITH ICONS

Slide Content

The slide provides a visual summary of the 4 Ps of the marketing mix: Product, Price, Place, and Promotion. Each of these marketing strategy components is crucial for a successful marketing plan. "Product" refers to the goods or services offered by a business. "Price" is the cost consumers are willing to pay for the product. "Place" denotes the distribution channels for getting the product to the consumer. "Promotion" encompasses the various ways of communicating with potential customers to inform and persuade them about the product.

Graphical Look

• The slide's background is white, providing a clean and simple backdrop for the content.
• The slide's title is placed at the top in a dark text.
• Four colored shapes align vertically on the slide, each with an icon representing one of the 4 Ps.
• The shapes are circular, slightly flattened on the sides, making a lozenge-like appearance.
• Each shape/icon combination has a different color: orange for "Product," green for "Price," blue for "Place," and dark blue for "Promotion."
• Corresponding to each icon, there is a grey rectangular area to the right with the name of each marketing mix component written inside.
• The graphical elements are symmetrically organized, creating a sense of balance and structure.

The slide is visually appealing, utilizing simple icons and color-coding to distinguish between each aspect of the marketing mix. The design is modern and professional-looking, suitable for a business presentation.

Use Cases

• To introduce the marketing mix concept in a business strategy meeting.
• In a marketing class or workshop to explain the basics of the marketing mix.
• As a reminder in a marketing team meeting about the components that need to be considered in a marketing campaign.
• For a startup pitch to investors, highlighting the areas of focus for the product's market introduction strategy.