Financial Decks

Financial Decks

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Landscape Funnel

Slide Content

The slide shows a "Landscape Funnel" used to depict a process where items decrease in stages. Each stage of the funnel is represented by a different color and percentage, indicating a reduction from 100% to 25%. These reductions could signify stages in a sales process, customer journey, or other sequential flow, where the quantity or percentage of something diminishes as it moves through different phases.

Graphical Look

  • A 3D horizontal funnel graphic dominates the slide, composed of five segments in varying colors (teal, dark teal, purple, violet, and green).
  • Each segment is labeled with a percentage in white font (100%, 85%, 70%, 55%, and 40%) and placeholder text reading "Sample text."
  • A sixth segment, smaller and in olive green, displays a 25% label and sample text, followed by a thumbs-up icon in dark purple.
  • The color palette is vibrant and provides a clear visual differentiation between each stage of the funnel.
  • The thumbs-up icon provides a positive connotation, possibly signifying approval or success at the final stage.
  • The font for the percentages is bold and large, making it easy to read against the colored backgrounds.

The slide provides a crisp and uncluttered visual experience with a smooth gradient across the funnel stages. The use of colors and bold text ensures that the information is easily distinguishable and that the graphic could quickly communicate the concept of stages diminishing in size or value.

Use Cases

  • To illustrate sales conversion rates at each stage from initial contact to closing the deal.
  • To depict customer retention rates over a specified path, showcasing the drop-off at each point.
  • As a visual tool in marketing presentations to represent the funnel of lead qualification.
  • To present data in a business meeting or a report, visualizing process efficiency or attrition rates.

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