MCKINSEY MATRIX – SQUARES

Slide Content

The slide presents the McKinsey Matrix, also known as the General Electric Matrix or GE-McKinsey Nine-Box Matrix. This strategic tool is used to prioritize investments among various business units or product lines. The matrix divides the entities into three categories based on two dimensions: Market Attractiveness and Business Unit Strength. In the slide, only one category is labeled: the top-right squares are highlighted in orange and labeled 'INVEST/GROW,' signifying a high market attractiveness and strong business unit strength.

Graphical Look

• The slide features a 3x3 grid, creating nine squares.
• The axes are labeled with 'Market attractiveness' vertically and 'Business unit strength' horizontally.
• The vertical axis has an arrow pointing upwards, indicating increasing attractiveness.
• The horizontal axis has an arrow pointing rightwards, indicating increasing strength.
• The top right set of three squares is highlighted in orange to indicate a strategic focus.
• Icons representing business tools or processes populate the two orange squares that fall under 'INVEST/GROW.'
• A simple, sans serif font is used for text, which is clean and legible. The overall look of the slide is minimalist and corporate, with a focus on function over form. The use of color highlights the recommended strategic action area, while the icons offer a visual cue about the activities or processes relevant to the 'INVEST/GROW' category.

Use Cases

• To analyze and present the relative position of business units or portfolios during a strategic review meeting.
• For visualizing investment priorities during financial planning discussions or budget allocation sessions.
• In educational settings or workshops to teach strategic management and portfolio analysis concepts.
• As part of a company's internal communications to explain strategic focus areas to employees or stakeholders.