Your call to action

Slide Content

The slide presents a key marketing principle emphasizing the importance of a "call to action" (CTA). The title "Your call to action" is prominent, followed by the reinforcing message, "Make it visible and clear," which suggests that calls to action should be easily noticeable and self-explanatory. The concept of a call to action is crucial in marketing as it guides the audience towards the desired action, like making a purchase or signing up for a service.

Graphical Look

• The slide has a dark blue background with a gradient to a lighter blue on the right side.
• A large, bold, capitalized title is written in white, reading "Your call to action."
• Below the title, a subtitle in a slightly smaller font says "Make it visible and clear."
• On the right side of the slide, there is an icon of a web browser with a cursor arrow, symbolizing the action a user might take when responding to a CTA.
• Beneath the icon, there is a dotted-line rectangle containing the text "Promo code: XYZW," which exemplifies a typical call to action.
• The border on the left side of the slide consists of a vertical bright yellow stripe.

The slide is visually balanced with a crisp contrast between text and background. The right side has graphical elements to support the content, while the left side has minimal text against a dark blue backdrop.

Use Cases

• To emphasize the importance of CTAs in a marketing strategy presentation.
• In a web design briefing, illustrating how to incorporate noticeable CTAs on a website.
• During a sales training session to teach salespeople about creating effective CTAs for products or services.
• In an advertising workshop, where the focus is on crafting clear and actionable messaging for campaigns.