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Targeted Product Portfolio
from deck Go To Market Strategy Template Plan (PPT format)

Targeted Product Portfolio Layout

Slide Content:

  • Product Segment: The type of customer that the product is designed for. Examples include female, male, children, seniors, etc.
  • Price Level: The range of prices that the product is sold at. Examples include low-end, mid-range, or high-end.
  • Distribution Channels: The places where the product is sold. Examples include online, retail stores, or wholesale distributors.
  • BTL Promotion: Below-the-line promotional activities that are used to promote the product. Examples include point-of-sale displays, coupons, or social media marketing.

Graphical Look:

The slide has a simple and clean design. The background is white, and the text is black. The slide is divided into four sections, each with a different color.

Icon examples you can use for such a slide:

  • Product Segment: A person icon
  • Price Level: A dollar sign icon
  • Distribution Channels: A shopping cart icon
  • BTL Promotion: A megaphone icon

Where to Use Targeted Product Portfolio Template

  • Sales presentations: This slide can be used to introduce a company's product portfolio to potential customers. It can also be used to highlight the company's targeted product segments and how its products are priced, distributed, and promoted.
  • Marketing presentations: This slide can be used to present a company's marketing strategy to potential investors or partners. It can also be used to track the performance of different product segments and marketing campaigns.
  • Product development presentations: This slide can be used to present a company's product development roadmap to stakeholders. It can also be used to prioritize new product development projects.
  • Executive briefings: This slide can be used to provide a high-level overview of a company's product portfolio to executives. It can also be used to track the company's progress towards its strategic goals.

In addition to these general settings, a Targeted Product Portfolio slide can also be used in more specific contexts, such as:

  • Pitching a new product to a retailer: This slide can be used to show the retailer how the new product fits into the company's overall product portfolio and how it will be targeted to specific customer segments.
  • Developing a marketing plan for a new product: This slide can be used to identify the target market for the new product and to develop a marketing strategy that reaches this market.
  • Tracking the performance of a product line: This slide can be used to track the sales and profitability of different products in a line and to identify areas for improvement.
  • Making decisions about product development: This slide can be used to prioritize new product development projects and to ensure that the company's product portfolio is aligned with its strategic goals.

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