Target Customers - Buyer Persona Profile Template

Slide Content

This PowerPoint slide is designed to create a detailed buyer persona profile. It includes six sections to help describe the target customer. Point 1 is "Personal information," which provides the basics like age, gender, marital status, and location. Point 2, "Education," lists academic qualifications. "Work" is the third point, detailing the persona's job title, company, and income. Point 4, "Background," is allocated for additional personal history. The fifth, "Goals & Needs," includes four slots for listing objectives and requirements. Lastly, point 6, "Technology," visually represents the persona's usage of IT, software, mobile, and social networks with bar graphs.

Graphical Look

• The slide has a blue background with a central illustration of a stylized human head outline.
• The head outline is divided into two halves by a wavy line, with text and icons on each side.
• There are six numbered labels wrapping around the head illustration, three on each side, connected by colored lines to text boxes corresponding to each label's content.
• Each label has a different color indicating a different category.
• Text boxes 1 to 3 on the left side are orange, blue, and turquoise, and boxes 4 to 6 on the right side are purple, yellow, and green.
• Icons within the head illustration correspond to personal attributes, education, and work (left side); and personal background, goals, and technology usage (right side).
• Bars in the "Technology" section picture varying levels of use for IT & Internet, Software, Mobile, and Social Networks.

The slide uses a mix of vibrant colors and clear typography to direct viewers' attention to critical sections. The visual design is both informative and visually engaging, with icons and color-coded sections improving comprehension.

Use Cases

• To describe an ideal customer or user in marketing strategy meetings.
• For developing targeted advertising or product development, highlighting customer preferences and needs.
• As a part of a sales training presentation to help sales staff understand their prospective clients.
• Within branding workshops to inform the creation of marketing materials and messaging that resonates with the target demographic.