What is SWOT analysis?

SWOT technique was developed in 60s and 70s for XX century by Albert Humphrey from Stanford University. He used data from Fortune 500 companies from various industries:

automotive
airways
financial institutions
pharmacy

Despite SWOT technique was created basing on the research of large corporations like airways or financial institutions it can be successfully used for a small business like a cafeteria, restaurant, social media or small consulting companies. It is a vital part of the marketing plan or product strategy.

S.W.O.T. acronym stands for:

Strengths - internal helpful factors
Weaknesses - internal harmful factors
Opportunities - external helpful factors
Threats - external harmful factors

SWOT puts company into the context of market conditions and may be used to display marketing situation and strategy both large corporations or small businesses.

SWOT method might be used to tackle with corporate strategies, but also a department or even personal strategy for career planning.

When and How to use this Outline SWOT template?

To make your presentation more readable and engaging, use modern diagram infographics to explain all SWOT items. SWOT analysis is applied in business strategy planning and market evaluation areas. The typical cases are:

management strategy presentation
market evaluation for new products and business activities
marketing plan
competition analysis
startups business plan

Originally SWOT technique was used in large corporations like airways or banks, however today it’s wide spread also in small business such as startups, HoReCa, retail, e-commerce or consulting companies, often in marketing planning or product strategy analysis.

SWOT for business development Business proposals may be also enriched with strategic information and SWOT technique is an option to visualize the general picture of a company's strategic planning.

Content description

SWOT Analysis Outline Diagrams collection contains pre-designed slides:

SWOT analysis illustrated with outline pinwheel diagram with text placeholders.
SWOT analysis flower chart with text and outline icons.
Four-column chart for describing each part of a SWOT analysis.
Zigzag diamonds SWOT analysis chart with text placeholders for a short description (versions on light and dark background).
Honeycomb diagram illustrated with vivid colors and outline icons.
SWOT analysis presented with outline horizontal note with text boxes.
SWOT analysis presented with outline letters with picture filling for each component description: strengths, weaknesses, opportunities and threats.
SWOT action card and action plan slide illustrated with 4 text placeholders and outline icons.

Further information resources

SWOT Analysis strategic planning method (Wikipedia)

Fully editable in PowerPoint set of vector shapes fully editable by using built-in PowerPoint tools, including

changing color of all shapes filling and its outline, including icons
adding shadows
changing shape and size, rotating, flipping the object
putting shapes behind or on top of text

See editing demonstration in our HowTo Videos.

Authors

infoDiagram's designer
Contact: here

Weaknesses analysis chart from deck SWOT Analysis Presentation Outline Diagrams (PPT template)

Related products

Weaknesses analysis chart
from deck SWOT Analysis Presentation Outline Diagrams (PPT template)