Search results optimisation

Slide Content

The PowerPoint slide titled "Search results optimisation" presents the dynamics of search engine personalization. "Current location & device" suggests that these factors affect personalized search results. "Search queries and choosen content" represents the users' input and engagement influencing the optimization process. "Personal preferences influence search results" indicates the customization of search outcomes based on individual user settings. "Personal data" encompasses factors like opinions and shared content which feed into further personalization. This diagram attempts to encapsulate the circular process behind customized search experiences.

Graphical Look

• The central graphic is a large blue circle with a magnifying glass icon, symbolizing a search engine.
• Surrounding the central circle is a circular arrow in orange, giving a sense of the search optimization cycle.
• Four smaller circles with icons and text flank the central circle, representing different factors in search optimization.
  • Upper left: A blue circle with a location pin and smartphone, labeled "Current location & device."
  • Upper right: A blue circle with a profile icon and document, labeled "Personal data."
  • Lower right: A blue circle with a person silhouette and gears, indicating the impact of "Personal preferences influence search results."
  • Lower left: A blue circle with a question mark and map pin overlaid on a play icon, representing "Search queries and choosen content."
• Orange arrows point from each factor to the search engine, conveying their influence on search results.
• At the top right, there is a pair of silhouettes with speech bubbles and a sharing icon, tagged "Opinions, shared content, etc."

The slide is dominated by a blue and orange color scheme, creating a clean and visually engaging layout. The use of icons and arrows effectively illustrates the interconnectivity and flow of information in search engine optimization.

Use Cases

• Explaining the concept of search engine optimization (SEO) and the factors that influence search results in marketing and digital strategy presentations.
• Training sessions for digital marketers to understand the personalized aspects of search results and how to adapt SEO strategies accordingly.
• Pitching SEO services to potential clients by providing a visual breakdown of the complex optimization process.
• Internal team meetings to discuss improvements or changes to a company's search engine optimization approach.