ILLUSTRATED SCRIBBLE FUNNEL – 4 LEVELS

Slide Content

The PowerPoint slide focuses on a four-level sales funnel illustrated as a scribble design, each level representing a different stage of the customer journey. "Market" is the top level, indicating the broad field where potential customers exist. "Prospecting" follows as the process of searching for potential customers. The third level is "Lead qualification," which filters out prospects that are most likely to become customers. "Sale" is the penultimate step where transactions happen. Finally, "Retain" is the bottom level, emphasizing the importance of keeping those customers.

Graphical Look

• The slide has a colorful funnel design with a hand-drawn or scribble-like texture, conveying a casual and creative approach.
• Each level of the funnel is labeled with a different stage of the sales process, written in an informal handwritten font.
• There are horizontal bars extending to the right of the funnel, each connecting to a rectangle with a stage name that corresponds to a different part of the sales process.
• The background is plain white, making the colorful funnel and text stand out prominently.
• To the left of the funnel, there are small hand-drawn icons associated with the internet and communication, like a globe and targeting icon, which indirectly suggest the marketing and sales themes of the slide.

The overall look is playful and engaging, with a human touch due to the scribble-style graphics. The use of color and informal fonts makes the slide approachable and easy to follow.

Use Cases

• Presenting sales strategies during business meetings to demonstrate the various stages of customer engagement.
• Training new sales team members on the company's sales process and the importance of each stage in the funnel.
• Visualizing and explaining the sales cycle during a marketing presentation to align teams on lead generation and conversion tactics.
• Using in pitch presentations to potential investors to showcase the company's systematic approach in customer acquisition and retention.