Financial Decks

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Example of the marketing buyer persona illustrated in 6 stages
from deck Marketing Buyer Persona (PPT Template)

Marketing Buyer Persona (6 features, monochrome, outline icons)

Slide Content

The slide illustrates a 'Marketing Buyer Persona' template which includes six numbered features: 1) Personal information detailing age, gender, status, and location; 2) Education, specifying the individual's bachelor in marketing from the University of California; 3) Work experience, outlining the position, company name, and income; 4) Background, a section dedicated to the persona's background; 5) Goals & Needs representing personal ambitions; and 6) Technology preferences, listing the persona's software, mobile, and social network usage.

Graphical Look

  • The title is prominently displayed at the top of the slide in large, bold text.
  • A circular central graphic with an icon of a person—labeled 'Paul Brown'—serves as the focal point.
  • Surrounding the central graphic are six segments with icons corresponding to the sections: a user icon for personal information, a graduation cap for education, a briefcase for work, a globe for background, a target for goals & needs, and a laptop for technology.
  • Each segment is accented by a different shade of blue and a large numeral to indicate its corresponding feature number.
  • The listed information within each segment is neatly organized with headers in a bold, slightly larger font, and details in a smaller font.
  • No footer information is mentioned or described in this list.

The slide has a clean and contemporary design with a central graphic and surrounding segments that draw the eye in a circular motion. The monochromatic blue color scheme and outline icons provide a professional and uncluttered appearance.

Use Cases

  • Presenting a customer profile in marketing strategy meetings to align team objectives.
  • Sharing detailed buyer personas with the sales team to tailor communication and sales approaches.
  • Involving product development teams for insights on consumer preferences and needs.
  • Using as part of a presentation to stakeholders to justify marketing and product decisions based on target audience research.

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