MARKETING MIX – OVERVIEW (1)

Slide Content

The slide presents the classic 4P model of the Marketing Mix: Product, Price, Place, and Promotion. Each component is crucial for the success of a product's marketing strategy. "Product" refers to the goods or services offered and their quality. "Price" denotes the cost that consumers pay, impacting demand and profitability. "Place" indicates distribution channels, accessibility to consumers. "Promotion" encompasses advertising and communication tactics to raise awareness and stimulate demand.

Graphical Look

• Four vertical rectangles of equal size line up next to each other, each in a different color: orange, green, lighter green, and blue.
• Each rectangle contains an icon and a label. From left to right, the icons represent a box (Product), a price tag (Price), a map marker (Place), and a megaphone (Promotion).
• The labels are white text on the colored rectangles, providing a contrast for readability.
• Each rectangle has a shadow effect, giving the appearance of three-dimensional blocks stacked horizontally.
• The slide uses flat design icons that are simple and easy to understand, aligned with modern presentation aesthetics.
• The rectangles are connected, suggesting a relationship and continuity between the elements of the Marketing Mix.

The slide employs a clean, colorful design with a clear hierarchy that facilitates easy comprehension of the four elements of the Marketing Mix. The use of icons and contrasting colors makes it visually appealing and easily digestible for the audience.

Use Cases

• Explaining fundamental marketing principles in academic settings.
• Outlining a new product's marketing strategy in business meetings.
• Revisiting and analyzing the marketing components of an existing product during a marketing audit.
• Introducing marketing teams to the areas of focus for a marketing campaign.