New Product / Service Launch Process Example

Slide Content

The slide illustrates the various stages of a new product or service launch process. It highlights key elements such as Marketing Plan, Buyer Personas, Advertising, Social Media Strategy, Websites, Customer Demos, Sales Kit, Sales Training, Product Launch Campaign, and Customer Satisfaction Surveys, Loyalty Program. These elements are organized chronologically into pre-launch, launch, and post-launch phases to portray a comprehensive overview of the launch process from initial planning to post-launch activities that aim to maintain customer engagement and loyalty.

Graphical Look

• Large, bold title at the top of the slide with subtitle text providing context.
• A horizontal arrow creates a timeline across the center of the slide.
• Icons of a light bulb, user, megaphone, website home, video play button, document checklist, rocket, and thumbs up are used to represent different stages.
• The timeline is segmented into 3 colored phases: green for pre-launch, yellow for launch, and blue for post-launch.
• Titled banners, colored to match the phases, are connected with vertical lines to each timeline segment.
• Circular elements with icons inside positioned on the timeline indicate individual steps.
• The overall design uses flat graphics and is clear, visually appealing, and easy to follow.

The slide has a modern and professional appearance, using a coherent color scheme and simple graphics to effectively communicate the stages of a product or service launch. The visual flow is intuitive, guiding the viewer through each phase in a linear manner.

Use Cases

• Presenting a launch strategy to team members or stakeholders to outline the steps involved and prepare for a new product or service.
• Use in a marketing seminar or workshop to illustrate best practices for a successful product launch.
• As part of a pitch to potential investors, highlighting how a product will be brought to market.
• To guide interdepartmental communication, ensuring all teams understand the timeline and their roles in the launch process.