Presenting Customer Attitude with Net Promoter Score

Slide Content

The slide presents the concept of a Net Promoter Score (NPS), a widely-used indicator of customer loyalty. A graphical scale ranging from 0 to 10 showcases different levels of customer satisfaction, from negative to positive. This format is effective for visualizing how customers might promote a company's product or service, with two silhouetted figures at opposite ends underscoring the extremes of customer attitude.

Graphical Look

• Title text "Net Promoter Score" is prominent at the top center of the slide.
• Two human silhouettes, one labeled 'Negative' with a red tie on the left, the other 'Positive' with a blue tie on the right, frame the slide visually.
• A horizontal gradient scale with eleven circles represents the score range from 0 to 10.
• Colors of the circles shift from red through orange to light blue, indicating the transition from negative to positive sentiments.
• The numbers 0 and 10 are prominently displayed at the ends of the scale, with 5 situated at the midpoint.
• The slide's design has a professional and clean aesthetic, with a balanced use of space and figure-ground contrast.

The slide has a minimalistic and professional appearance, with a clear visual focus on the scale of customer satisfaction. The use of human silhouettes adds a personal touch, while the color gradient effectively conveys the emotional spectrum.

Use Cases

• Presenting customer satisfaction results during a business or marketing presentation.
• Explaining the importance of NPS in measuring customer loyalty at a corporate training or workshop.
• Comparing customer attitudes before and after implementing new business strategies or services.
• Highlighting the impact of customer service improvements in a stakeholder meeting.