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AIDA Funnel Chart - Monochromatic
from deck AIDA Marketing Model Diagram (PPT chart icons)

AIDA FUNNEL CHART - MONOCHROMATIC

Slide Content

The slide illustrates the AIDA Funnel Chart in monochromatic tones, representing a marketing model that guides the customer journey from awareness to action. Each stage includes a short explanation: ATTENTION - Grab people’s attention, which means capturing the target audience's interest. INTEREST - Gain and maintain their interest, which involves engaging the audience. DESIRE - Appeal to the needs and wants of the audience, which entails creating an emotional connection. ACTION - Be clear about what action needs to be taken, guiding the audience towards a specific behavior or decision.

Graphical Look

  • A series of four trapezoid shapes in varying shades of blue, representing the stages of the AIDA model, from widest at the top to narrowest at the bottom.
  • Each trapezoid contains a word in bold white text—ATTENTION, INTEREST, DESIRE, ACTION—signifying the sequential marketing steps.
  • To the right of each shape, there is a text box with a short phase mini-description, aligning with the respective stage of the funnel.
  • The overall style is clean, with a professional and monochromatic blue color scheme.

The slide has a clear, professional presentation style, adhering to a monochromatic color palette that emphasizes the funnel concept. Its minimalist design ensures attention is focused on the content and stages of the AIDA model.

Use Cases

  • Presenting a marketing strategy to team members or stakeholders, clarifying the customer acquisition process.
  • Educating new marketing employees about the fundamentals of customer engagement and conversion tactics.
  • Using it as a visual aid during a sales pitch to illustrate the process of guiding a potential customer towards a purchase.
  • Analyzing and discussing potential improvements in a company's marketing funnel during a workshop or seminar.

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