Marketing, ATL Advertising Icons

Slide Content

The slide presents a collection of icons related to Above the Line (ATL) advertising, showcasing methods for mass media marketing aimed at broad audiences. Each icon represents a different form of advertising: outdoor billboards, city lights, digital advertisement display screens, and kiosks, forming a diverse mix of strategies for marketing campaigns. These icons are simple visual representations of traditional and digital advertising platforms, emphasizing their role in the dissemination of marketing content to the general public.

Graphical Look

• The slide has a clean and minimalistic design with a white background.
• There are eight icons organized in two rows, uniformly distributed across the slide.
• Each icon depicts a different form of ATL advertising in a stylized manner.
• The icons are colored in a shade of blue, with two exceptions that have a combination of blue and yellow to stand out, indicating their suitability for dark backgrounds.
• The icons include a billboard with star decorations, an unadorned billboard, and advertisement boards varying in detail and design.
• Text to the right of the slide states "Fully editable" and "Suitable for dark background," suggesting the adaptability of the icons for presentation customization.
• The titles and descriptions are located at the top part of the slide, using a larger font size for the slide title and a smaller size for the subtitle.

The overall look is professional and sleek, with a focus on clarity and readability. The icons use a limited color palette to maintain visual coherence across the slide.

Use Cases

• To illustrate different channels of ATL marketing during a marketing strategy presentation.
• In branding workshops when discussing outdoor advertising opportunities and media planning.
• As part of a training session for new marketers to familiarize them with various advertising media.
• Within a proposal to potential clients showcasing the types of advertising services offered by a firm.