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Market Size Comparison Diagram
from deck Go To Market Strategy Template Plan (PPT format)

Market Size Comparison Diagram

Slide Content:

  • Total Available Market (TAM): The total possible revenue opportunity for a product or service, regardless of geographic location, industry, or customer segment.
  • Serviceable Available Market (SAM): The subset of the TAM that is accessible to a particular company, given its resources and capabilities.
  • Serviceable Obtainable Market (SOM): The portion of the SAM that a company realistically expects to capture.

Graphical Look:

The slide has a simple, clean design with a white background. The text is in black and the icons are in blue and green. The slide is divided into three sections by two vertical lines. The left section contains the title of the slide and the definitions of the three market size terms. The middle section contains a diagram showing the relative sizes of the TAM, SAM, and SOM.

Graphical Objects:

  • Three text boxes containing the definitions of TAM, SAM, and SOM
  • A three-tiered diagram showing the relative sizes of the TAM, SAM, and SOM
  • Three icons representing the TAM, SAM, and SOM

Where Market Size Comparison Diagram Can be Used

  • When introducing the concept of market sizing to a new audience. This slide can be used to provide a clear and concise explanation of what TAM, SAM, and SOM are, and how they relate to each other.
  • When comparing the market sizes of different products or services. This slide can be used to show how the market sizes of different products or services compare to each other and to identify which products or services have the largest market opportunities.
  • When setting sales goals for a new product or service. This slide can be used to help set realistic sales goals for a new product or service, based on the size of the SAM and SOM.
  • When tracking the progress of a product or service in a particular market. This slide can be used to track the progress of a product or service in a particular market and to identify areas where the product or service is growing or declining.

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