Lighthouse Illustration of Business Strategy Plan

Slide Content

The slide presents a 5-phase Concept Diagram for a Business Strategy Plan using a lighthouse metaphor. A vibrant visual representation details the journey from identifying "Who are we?" which covers Company Mission and Values, to "Where to go?" involving SMART Goals and OKR objectives. It proceeds to outline "Where are we?" through Market Analysis such as PESTLE and SWOT, then "How to get there?" by planning with WBS and Project Management, and finally "When arrived?" by monitoring performance and conducting business reviews.

Graphical Look

• A central image of a lighthouse with alternating red and white stripes stands out, symbolizing guidance and strategic direction.
• Each segment of the lighthouse links to a corresponding numbered phase (1 through 5) of the strategic plan, listed on curved, irregular shapes with a shadow effect.
• These phase indicators are colored in shades of grey with orange number tags, adding contrast and drawing attention to the sequence of steps.
• The slide shows simple yet meaningful icons within the lighthouse's sections, including a puzzle piece, magnifying glass, target, cog, and footsteps, representing different strategic concepts.
• Background elements include overlapping translucent clouds and beams of light extending from the lighthouse, which provide a sense of depth and perspective.
• The color scheme of blues, greys, red, and orange creates a professional but eye-catching visual hierarchy.

The slide has a clean, professional appearance with a well-balanced use of colors and graphics. The lighthouse serves as a metaphor for navigation and strategic direction, both visually interesting and conceptually strong.

Use Cases

• To introduce a strategic roadmap in a company-wide meeting, illustrating the progress from mission to market analysis and implementation.
• During a workshop or retreat, for explaining how the organization plans to set and achieve strategic objectives.
• In investor presentations to showcase the company's structured approach to achieving its goals.
• As part of a training session on strategic planning, providing a visual guide to the process of strategy development and execution.