Sales Funnel – Lead Filtering

Slide Content

The slide outlines the progressive stages of a sales funnel with the focus on lead filtering. The funnel begins with "100% Leads" signifying the total number of leads generated. This stage refers to the initial pool of potential customers before any qualification process. The next stage is "60% Leads," indicating the qualification of leads with a drop-off, aiming to focus on those more likely to purchase. The following section "30% Prospects" represents a further reduction after conversion efforts, showing leads that have expressed a strong interest or intent to buy. Lastly, "10% Prospects" depicts the final sales stage, where the leads have been converted into actual sales, illustrating the narrowing down to actual customers.

Graphical Look

• The slide features a 3D horizontal bar that visually represents a sales funnel.
• Each section of the funnel is a different color, moving from blue to green as the funnel narrows.
• The sections are labeled with percentage values and stages of the sales process: "100% Leads", "60% Leads", "30% Prospects", and "10% Prospects".
• Simplified human silhouettes appear in each section; their quantity decreases as the funnel narrows.
• There are captions below each percentage value defining the stage: "Qualify" under the "100% Leads" and "Conversion" under "60% Leads".
• The final green section labeled "Sales" has only one human silhouette representing final conversions.
• The slide uses a sans-serif font for readability and a clean, professional appearance.

The slide has a clean and modern design, using color-coding to differentiate the stages of the sales process. The decreasing number of human silhouettes effectively illustrates the filtering process as potential leads turn into sales.

Use Cases

• To explain the sales process during a team meeting or training, emphasizing the importance of lead qualification and conversion.
• In a business strategy presentation to showcase the stages of customer acquisition and the expected conversion rates.
• To report to stakeholders or management about sales performance and funnel effectiveness.
• As a visual aid in marketing presentations to illustrate how the company narrows down leads to actual buyers through various marketing and sales efforts.