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PEST analysis

Slide Content

This PowerPoint slide is titled "PEST analysis" and it's used for presenting an overview of the PEST framework, which is a tool used to analyze external factors affecting an organization. "Politics," "Economy," "Society," and "Technology" are the four key elements of the PEST framework, each represented by a colorful block. Politics pertains to government policies and their impact on the business environment. Economy encompasses economic trends and influences such as inflation and exchange rates. Society covers social trends and cultural aspects affecting consumer behavior and preferences. Technology involves technological advancements and innovations that can alter business operations and markets.

Graphical Look

  • The title "PEST analysis" is placed at the top center in a bold, dark font on a gray background.
  • Four rectangular shapes, each with a different color (blue, green, purple, orange), are aligned horizontally, representing the components of the PEST framework.
  • Each shape contains the label of one PEST category in white, capitalized letters.
  • A light gray ribbon connects all the colored rectangles, symbolizing the interconnectivity between the different PEST elements.
  • On the right side, there is a text box with a light gray background and rounded edges.
  • The text box contains placeholder text starting with "Put your description here" followed by bullet points that provide a guide to flesh out the PEST categories and examples.

The slide has a clean, modern design dominated by geometry and color-coding to easily distinguish among the PEST framework categories.

Use Cases

  • To facilitate strategic planning and market analysis discussions in business meetings.
  • In educational settings for teaching students about the factors affecting business environments.
  • As part of an environmental analysis during a SWOT (Strengths, Weaknesses, Opportunities, Threats) review to understand external opportunities and threats.
  • When preparing for a business plan presentation or investment pitch to highlight external factors that may influence the business outcomes.

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