Authors of this Go-To-Market presentation template

Content advisory by Katarzyna Podlejska, Senior Consultant
Contact: Katarzyna’s LinkedIn profile
Design by infoDiagram designer.
Contact: here

What is Go-to-Market Strategy?

A go-to-market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand or even moving a current product into a new market.

Why to use Go-to-Market Presentation Visuals?

If you need to convince the management board, investors or any other stakeholders to enter the new marketplace Go-to-market Strategy is a good tool that can be used and shared across your entire company. Like any plan, it covers a lot of information in a short, concise manner.

Use our templates that will help you to present your vision in an eye-catching and attractive format. You can reuse our graphs and charts and tailor them to your needs in order to upgrade your presentation slides. The majority of our charts are Data-Driven Excel Charts, so it is very easy to change the presented values. We also include detailed instruction on how to alter the content, values, colors, and look and feel of the charts.

Where can you use Go-to-Market Elements?

Using infographics in your presentation will help you organize information in a good-looking way and present your ideas in a compelling way, easy to be understood by your audience.

Design a framework of your go-to-market strategy presenting all important elements on one slide
Prepare executive summary with key message statements you want to convey
Conduct market evaluation using PESTLE analysis model
Illustrate total available, serviceable available & obtainable market volume
Describe competitive landscape comparing biggest market players
List key retail destinations of the new marketplace
Conduct SWOT analysis of the market you are to enter listing strengths, weakness, threats and opportunities
Show entrance and exit barriers
Present your targeted product portfolio including such elements as segment, price level, distribution channel to be used and potential BTL promotion activities
Visualize your targeted customer profile with the emphasis on special characteristics like personality, purchasing behavior, demographics, etc.
Described your desired and optimal business model
Compare potential market entrance model based on equity by conducting pros and cons analysis
Present financial highlights of your business case benchmarking network development, revenue and profitability in the timeline of 5 years adding relevant comments in pre-designed boxes
Create partnership maturity evaluation matrix allowing to compare potential partners with each other
Compare considered partners bearing in mind their background, key strengths, current brands portfolio and financial situation
Present preferred partner by showing its achievements, customers' portfolio, management and key financial indicators
Visualize future organization structure comparing subsidiary model with the distributor one
Illustrate key milestones using a timeline of a rollout to the new marketplace
Describe key success factor of your expansion strategy
Set your success metrics and elaborate about their relevance in a pre-design comments box
Summarize your go-to-market strategy by presenting key conclusions, and next steps recommendations

Try using those PowerPoint illustrations to present your content visually in an elegant way.

All graphics are editable, so you can modify the colors and text. We also added a general icon collection at the end of the presentation deck. Optionally you can also extend the collection by more PPT symbols (see Related Diagrams section).

Fully editable in PowerPoint set of vector shapes fully editable by using built-in PowerPoint tools, including

change the color of all shapes filling and its outline, including icons
adding shadows
changing shape and size, rotating, flipping the object
putting shapes behind or on top of text

Executive Summary from deck Go To Market Strategy Plan (PPT Template)

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Executive Summary
from deck Go To Market Strategy Plan (PPT Template)