Competition Marketplace Analysis, 4 Segments Chart Template

Slide Content

The slide is intended to present a competitive analysis within a marketplace, utilizing a 2x2 matrix format for assigning companies into four distinct segments. Each segment accommodates multiple company names, indicating the relative position of different competitors in the marketplace. The complexity and dynamism of the market can be conveyed by assigning companies to specific quadrants based on two axes, which are typically indicators of performance or strategy, though the specific metrics are not defined in this template.

Graphical Look

• The slide background is white with a light grey border and shadow, simulating a floating effect.
• A large, prominent two-by-two matrix dominates the slide, with bold lines delineating the four segments.
• The matrix is labeled with editable text boxes on both axes, inviting the user to specify the axes' names.
• Four boxes with directional curves are placed at the midpoint of each border of the matrix, containing the text "Segment Name."
• Each quadrant of the matrix contains differently colored shapes - green upward triangles, blue rightward arrows, red downward triangles, and orange diamonds - suggestive of placement or movement, with adjacent placeholders labeled "Name of the Company."
• To the right, a large blue text box provides the space for detailed descriptions of segment characteristics, with multiple lines of placeholder text indicating where the user can insert their own content.

The overall design is clean and modern, with a color-coding system that simplifies the identification of each segment. The use of arrows and triangles in the matrix suggests dynamic movement, perhaps indicative of company growth or decline.

Use Cases

• Comparing competitor positions in a market based on strategic business variables, like market share and growth rate.
• Evaluating the competitive landscape during a business strategy presentation to identify potential opportunities and threats.
• Visualizing market segmentation in a marketing plan to clarify the positioning of different brands or products.
• Using in workshops or planning meetings for strategic analysis and decision -making, to facilitate discussion on company or product differentiation.