Target Client Characteristics (4 items with outline icons)

Slide Content

This PowerPoint slide is titled "Target Client Characteristics" and divided into four quadrants outlining the demographics, background, goals & needs, and technology profile of a target client named Nina Jackson. The demographics section includes age, gender, personality, location, occupation, position, status, and income, providing a detailed profile of the individual. The background section awaits textual input, while the goals & needs section has bullet points for further detail. The technology section showcases icons representing IT & Internet, software, mobile, and social networks, illustrating the client's technological engagement.

Graphical Look

• The slide's title is prominently placed at the top in a large teal font.
• A central circular graphic divides the slide into quadrants, with each quadrant having a distinct color and icon.
• The first quadrant, "Demographics," features a pencil icon and a list of personal attributes in a mustard-colored text box.
• The second quadrant, "Background," has a blue speech bubble icon and a text box for input with placeholder text.
• The third quadrant, "Goals & Needs," is green with a target-like icon and four bullet points for customizable text.
• The fourth quadrant, "Technology," is purple with computer and social media icons, indicating various technological platforms.

The overall look of the slide is clean, professional, with a good balance of text, color, and icons to present a coherent visual summary of target client characteristics.

Use Cases

• To provide a snapshot of a customer persona for marketing strategy meetings.
• As part of a sales presentation to illustrate the profile of an ideal client.
• In product development discussions to align features with customer needs and technology use.
• During a workshop or seminar on customer profiling or market segmentation to give a visual example.