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Buyer persona is a semi-fictional and generalized representation of your ideal customer. Visualizing client's portrait will help you and your team to understand his needs and create the most valuable product.

Marketing Buyer Persona deck is a collection of editable templates for illustrating customer profile. The diagram contains nine buyer persona charts and 31 fully editable icons. These PowerPoint layouts will assist you in illustrating clients’ profiles for marketing and sales presentations, team meetings or webinars. You can define and describe the characteristics of your target customer or typical user persona. Visualizing ideal clients profile helps to understand your marketing strategy weaknesses and improve sales.

The Buyer Persona collection contains various diagrams and charts for illustrating customer profiles for marketing and sales presentations.

The first one is marketing buyer persona template illustrated with 6 features: personal information, education, work, background, goals and needs, technology. Layouts are presented in a few variations: colorful, mono-color, with icons and text description. The Buyer Persona deck includes sales avatar shape.

You can also find business avatar profile and target client slide template with main characteristics. The diagrams include four parts that can be used for building an ideal customer avatar: illustrating demographics, describing the background, putting goals, needs, and technology. We also created business buyer persona profile card. This template contains main customer contact information, his needs, and goals.

All presented shapes will help you organize audience segments, make your marketing strategy strong and therefore grow the company’s profit. You can use these diagrams and icons to present a Buyer Persona as professional infographics. The slide deck is fully editable by using built-in PowerPoint tools, including changing the color of the icon filling, adding shadows, changing shape and size, rotating, flipping the object.

A buyer persona is a great tool for improving understanding of the important customer segments and communicating this knowledge to the wider business. Such a technique will help bring your clients to life and avoid using descriptive statistics that rely on averages and are highly misleading.

Fully editable in PowerPoint set of vector shapes fully editable by using built-in PowerPoint tools, including

changing color of the icon filling and its outline
adding shadows
changing shape and size, rotating, flipping the object
putting shapes behind or on top of text

See editing demonstration in our HowTo Videos.

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Example of the flat icons intended to illustrate buyer persona from deck Marketing Buyer Persona (PPT Template)

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Example of the flat icons intended to illustrate buyer persona
from deck Marketing Buyer Persona (PPT Template)