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Buyer persona outline icons
from deck Marketing Buyer Persona (PPT Template)

Simple Outline Icons for Buyer Persona (extendable)

Slide Content

This PowerPoint slide presents a collection of simple outline icons designed to represent various aspects of a buyer persona. Each icon is associated with a different characteristic or action pertaining to customer profiling or market research. The pencil signifies writing or note-taking, possibly for customer observations. The clipboard with a check suggests survey or checklist completion. The user icon may symbolize the customer profile itself, and the target with an arrow indicates goals or precision in marketing. The email symbol and mobile phone icon likely refer to communication channels with customers, while the light bulb represents ideas or insights into customer behavior.

Graphical Look

  • The slide background is predominantly white, establishing a clean and minimalistic design.
  • It features a collection of icons centered aligned in two rows.
  • The icons are styled as thin, simple outlines in a uniform line weight.
  • A single icon (pencil) is highlighted in a turquoise circle for emphasis.
  • The slide title is at the top in bold, dark text, with smaller subtext indicating editable icons.
  • There is an additional note in a stylized turquoise box stating "Fully editable icons" with an arrow pointing towards the highlighted pencil icon.
  • A turquoise footer at the bottom right corner of the slide further emphasizes the availability of more icons.
  • The icons are distributed evenly and aligned in a grid layout for an organized appearance.

The overall look of the slide is professional and modern, with a flat design aesthetic that is common in contemporary presentations. The use of color is limited to turquoise, which serves as an accent and focal point.

Use Cases

  • In marketing presentations to discuss different aspects of the target customer, giving a visual representation of each attribute.
  • During strategy meetings when defining or refining buyer personas for better audience targeting.
  • In workshops or seminars related to user experience (UX) design or customer journey mapping.
  • For educational purposes to teach about market segmentation and customer profiling.

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