Four areas whiteboard example showed with BCG matrix
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Four Areas Whiteboard Example - BCG Matrix

Slide Content:

BCG Matrix: A BCG matrix is a framework that helps companies analyze their product portfolio and make strategic decisions about where to allocate resources. The matrix is divided into four quadrants: stars, question marks, cash cows, and dogs.

  • Stars: Stars are high-growth, high-market-share products. They require a lot of investment to maintain their growth, but they also generate a lot of cash.
  • Question marks: Question marks are high-growth, low-market-share products. They have the potential to become stars, but they also require a lot of investment. Companies need to decide whether to invest in question marks or divest them.
  • Cash cows: Cash cows are low-growth, high-market-share products. They generate a lot of cash, but they don't require a lot of investment. Companies should use the cash from cash cows to invest in stars and question marks.
  • Dogs: Dogs are low-growth, low-market-share products. They don't generate a lot of cash, and they require a lot of investment. Companies should consider divesting dogs.

Graphical Look:

  • Shapes: The slide uses a variety of shapes, including rectangles, circles, and lines.
  • Colors: The slide uses a variety of colors, including blue, green, yellow, and red.
  • Icons: The slide uses a variety of icons, including stars, question marks, and cash cows.
  • Composition: The slide is well-composed, with the text and graphics balanced evenly.
  • Each quadrant of the BCG matrix contains a different icon: a star for stars, a question mark for question marks, a cash cow for cash cows, and a dog for dogs.
  • The BCG matrix is also labeled with the two axes of the matrix: relative market share and market growth rate.

Where to use such a slide?

This PowerPoint slide with a BCG matrix infographic can be used in a variety of business settings, including:

  • Executive presentations: To provide a high-level overview of a company's product portfolio and strategic priorities.
  • Product management presentations: To discuss the performance of individual products and make decisions about resource allocation.
  • Marketing presentations: To identify opportunities for growth and development of new products and markets.
  • Investor presentations: To demonstrate the value of a company's product portfolio and its long-term growth potential.

In addition to these specific settings, this slide can also be used in any presentation that needs to communicate complex information about a company's product portfolio in a clear and concise way. For example, it could be used in a presentation to new employees, to potential customers, or to partners.

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