Marketing Mix 7P’s Factors Diagram

Slide Content

The slide presents the Marketing Mix 7P's Factors Diagram, illustrating the components Product, Price, Place, Promotion, People, Process, and Physical Environment as key factors surrounding the "Target Market." Each P-factor denotes a crucial aspect of marketing strategy: "Product" relates to the goods or services offered, "Price" to the valuation and pricing strategy, "Place" to distribution channels, "Promotion" to marketing communications, "People" to those involved in the business or interaction, "Process" to the delivery and operating systems, and "Physical Environment" deals with the ambiance and physical space where services are delivered.

Graphical Look

• The slide has a clean, professional design with a light background and a central gray circular shape labeled "Target Market."
• Around the circle are six colored outline icons, each encapsulating a 'P' of the marketing mix.
• "Product," "Price," and "Place" are located on the left, whereas "Promotion," "People," "Process," and "Physical Environment" are on the right.
• Connecting arrows point inward from the icons to the "Target Market," suggesting their influence and connection.
• Each icon is enclosed within a colored circle, with a text box adjacent to it for description.
• The slide uses a mix of colors like blue and green for the icons and text boxes, establishing a visually balanced scheme.
• Rectangular, dashed callout lines with circular bullet points lie above each text box.

The slide features a harmonious blend of graphics and text, using a central target and outward-pointing elements to create a sense of integration and impact.

Use Cases

• To present a marketing strategy plan, outlining the seven P's and their influence on the target market in a business meeting.
• For educational purposes, teaching business students about the components of a marketing mix in an academic setting.
• During a marketing workshop, as a visual aid to discuss the pillars of effective marketing strategy with the participants.
• As part of a business proposal or pitch to potential investors, highlighting the efforts in optimizing all aspects of marketing.