MCKINSEY MATRIX – SQUARES

Slide Content

The slide presents the McKinsey Matrix using squares to categorize market attractiveness against business unit strength. The matrix is divided into nine squares, with varying shades indicating different levels. In the central column, one square is highlighted with the text "SELECT/ HOLD," suggesting a strategic decision to be made. This could be interpreted as identifying business units that are neither market leaders nor laggards and thus may require further analysis or targeted strategies for improvement or divestment.

Graphical Look

• The slide background is plain white.
• A large grid is centrally placed, showing the McKinsey Matrix with nine equal squares.
• Two axes label the matrix: "Market attractiveness" is written vertically on the left and "Business unit strength" horizontally across the bottom.
• Two squares are filled with a blue color and contain white icons: the upper-right with a handprint and the bottom-left with a hand icon.
• The "SELECT/ HOLD" square in the central column is also shaded blue, with white, capitalized text.
• Each axis has a gradient line, starting in light gray and becoming darker towards the squares.

The slide utilizes a minimal and clean design, with a muted color palette of grays and blues. The use of icons and color highlights specific areas within the matrix, creating an easy-to-understand visual message.

Use Cases

• To evaluate business units or product lines in terms of their market attractiveness and strength during strategic planning sessions.
• To assist in investment decision-making, highlighting where to allocate resources and capital within a company.
• To facilitate discussions on portfolio management, identifying potential areas for growth, divestiture, or repositioning.
• To present during a management or board meeting when discussing company strategy and competitive positioning.