Retail Customer Touchpoints Highlights

Slide Content

The slide discusses different retail customer touchpoints across various sales channels, categorized into brick-and-mortar and online stores. "Monobrands" highlights owned vs. franchised stores, contributing specific percentages to network and turnover. "Multibrands," "Shop-in-shops," and "Outlets" describe their roles in retail strategy. "E-com Store" covers online shop functionalities, while "Marketplaces" address third-party sales platforms.

Graphical Look

• Title and Subtitle: Large, bold title at the top with a smaller subtitle underneath.
• Columns: Six vertically aligned rounded rectangles representing different touchpoints.
• Icons: Each rectangle contains an icon (store, building, tags, shopping cart, laptop) indicating the touchpoint type.
• Color Coding: Distinct colors for each category to differentiate between brick-and-mortar (blue shades) and online stores (green and blue).
• Bottom Labels: Sections “Brick-and-Mortar Stores” and “Online Stores” are highlighted with colored backgrounds for emphasis.
• Layout: Clean and symmetrical, with equal space distributed between elements for a balanced appearance.

The slide uses clear visual hierarchy and vibrant colors, effectively delineating categories for quick comprehension. Organized layout with icons aids in visual appeal and easy understanding of retail touchpoints.

Use Cases

• Planning comprehensive sales strategies across retail channels.
• Presenting retail network insights in stakeholder meetings.
• Training employees on customer touchpoint management.
• Analyzing performance of different sales channels in business reviews.